Not many companies may realize it but job descriptions are very important. It gives the applicants an idea of what their jobs would be, making them more interested in applying. Also, this is a good way of filtering your applicants since this will give them an idea of what they will be doing and what is asked from them.
A good job description should concise, informative and practical. It should contain all the vital information that applicants would need to know to let them feel that this is the job for them.
This video takes you through a step by step process to create a description for your new job.
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